Our Story

Who We Are

Ski Tags is a retail brand offering classic ski license plate designs inspired by the iconic Ski East and Vermont plates—so classic, in fact, that the Brown family (our founders) got stopped everywhere they went. We wanted everyone to be able to wear that same pride and ski identity, no matter where their next trip takes them. Our mission is simple: Let you bring your home state in America (and your ski identity) wherever you go. Whether you’re hitting the slopes or repping where you’re from, Ski Tags helps you carry your story with you.